Add a 'Delete Contact' Action
We need a 'Delete Contact' action. I understand that's a permanent action that can't be undone, and hence can understand why you probably chose to leave it off the public action list... But in our case we do really need it! Could it not exist there but with a warning?
Here's our use case:
We have an app that is growing very fast in popularity
ALL users who install the app are added as AutoPilot contacts and enter journeys.
However a substantial portion of users (60%) uninstall the app. Sure, yes we want to chase them a little - maybe one or two follow ups - but in most cases they simply decided the app was not suitable for them and uninstalled it for a good reason - we really don't want to continue bugging them, and the numbers are accumulating so quickly we can't afford to keep them hanging around in AutoPilot! Too expensive! Hence, I want to create an 'abandoned user' journey which follows them up a few times, then if still not actively connected to our service, delete the contact. Unfortunately there is no 'delete contact' action!
The only work around I can see is to add those users we intend to delete to an 'Abandoned' list and manually delete them say, once a week.
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Guillermo Dewey commented
popular marketing software like active campain and hubspot has this action. I belive is crusial.
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Guillermo Dewey commented
in our case the lifecycle of our contacts also expires at some point where contacts are no longer needed to exist
paying for the contacts where no value is added is a waist of resource, there is a controversy between the business model and the contact cycle
tks
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Dave Ferrick commented
I've since found this can be accomplished via Zapier as there's a Delete Contact action available. I add hard bounces via smart segment to an Abandoned list in Autopiot, which triggers the Zapier integration to delete the contact.
It's still an added cost however so I'm keeping my votes on this.