Update/populate custom fields based on calculation
This would be useful when creating custom fields to represent total spend, total transactions, average spend per transaction, etc. Ideally, you create an 'Update Field' action to add to the field. E.g. in a customer's first transaction, they spent $50. In their next transaction, they spend $20. The 'Update Field' action for the first transaction would add the total transaction value to the empty 'Total Spend' field. On the second transaction, the 'Update Field' action would add the $20 to the $50 already in the 'Total Spend' field.
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Oliver Hausler commented
Another application would calculating the country from the IP address.
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Anonymous commented
Massive omission at the moment, would love to see this implemented
Would make it simple to create a segment like "High average order value" etc...