Treat UTM Parameters like normal fields
Having to create Smart Segments to see UTM data sucks.
I want my UTM data sync'd with Salesforce.
In theory I think I can accomplish this by creating a Smart Segment Trigger + Salesforce Field Update action for each UTM parameter.
In practice I haven't tried this yet because that's a lot of extra work.
Just treat UTM parameters like normal fields!
Creating a second, hidden field type for UTM parameters seems like extra work for y'all. And it certainly reduces the usability for us users. Bad combo.
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Rob Shedd commented
I wish I could attach more votes to this.
> In theory I think I can accomplish this by creating a Smart Segment Trigger + Salesforce Field Update action for each UTM parameter.
I asked support the same question and this is exactly what they advised. Hardly acceptable as a solution - it's incredibly manual to setup and maintain. Extremely disappointing aspect of Autopilot.