Google Analytics Integration
Being one of our main Hub and centralized points of analysis, this integation is a huge miss for our Data.
- Ability to send / update Events and/or Goals in Analytics
- Dynamically created UTM tracking
- Add to GA audience for Analysis
- Many more..!
(Segment is able to do this, but a costly option for many)
Are you using Google Tag Manager at all? It could probably do a lot of what you want too.
I'm here for the Dynamically creating UTM tags in links for emails, headsup, etc. While each journey has a goal, being able to track goals for specific actions of a journey in GA is important and depending on the quantity of links in an email, keeping up with correct tags can be tedious - especially when modifying existing emails.