Add a "has not opened" choice for actions taken post email
Once an email is sent, the option exist to take an action based on, "has opened" "has clicked" "bounced" etc,. I would like have a selection for "has not opened".
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Anonymous commented
Isn’t this already a feature?
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AdminChris Sharkey (CTO, Autopilot) commented
So the good news is that it is possible to accomplish what you are after here. You need to make a smart segment with the "Has not opened" criteria and then either add a delay in your journey after the email send and then a condition, like:
Send Email -> Delay 1 day -> Check if email has not been opened segment -> Next action
The reason we can't have "has not opened" on the outcome wheel is because it would trigger immediately. Because when an email is first sent, no one has opened it. The only way to do it would be to specify the time after which it is not considered opened and then trigger.