Release a Gmail extension for Chrome
B2B marketers especially need to be able to change Lead / Contact Status with their prospecting and nurturing work. For those of us using Gmail, being able to do simple operations like that - when we know Status can be tied to workflow or campaigns - is helpful. It means we can move Leads from one workflow to another without leaving email.
Take a look at what Contactually has done in this area; they've simple "programs" (automation / workflow) which are associated with "buckets" (lead states), and an extension that lets one control where contacts are bucketed or not from within Gmail.
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