Unsubcribe preference page
We have multiple products that we send product updates,Marketing, news emails about. We would like a landing page for users to manage their email list preferences themselves. This way when a user clicks unsubscribe they are shown the lists they are currently on so that can be removed from just that or all lists from our organisation. This way if that are on the marketing list they might want to just be in the product updates only list.
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Paul commented
Being able to fully customise the unsubscribe page is really important.
A great way of "Saving" unsubscribers using custom landing pages is to encourage unsubscribers to like your Facebook page instead, for less obtrusive updates, and have a custom video requesting they stay on your list. You can also offer upsells, freebies, etc. -
Anonymous commented
create an unsubscribe landing page to be able to share with marketing partners so if a customers wants to unsubscribe from that email they don't receive emails from us through AP even though they tried to unsubscribe previously.