Extend your reporting filters - Allow filtering on custom fields
Rather than creating numerous Journeys, the ability to filter reports on custom fields, eg. Lead Source or UTM_SOURCE that would allow reporting not only on Journey and Individual email, but per List / Lead Source
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Gerwood Stewart commented
To expand part of this. We used to run reports across all EDMs (journeys etc) to look for trends or issues.
The primary point was domain, but any field provides the same insight, which helped identify deliverability or spam filter issues with different email providers. There were very clear differences in how each email provider treated the activities we were running. Not having to setup seperate journeys, emails within a journey etc to force that separation of data would make the reporting MUCH more insightful and how whole process much more efficient.
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Michael commented
A nice enhancement on the reports would be to filter by an email domain and see the activity for contacts at that domain. Often I'll have 6-12 contacts at one company going through journeys. It would be great to see on one screen who at that company is the most engaged with opens and clicks.