Phil
My feedback
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122 votesAdminChris Sharkey (CTO, Autopilot) responded
We’ve added an AB Split action and you can learn how to use it to do an email AB split test here: https://support.autopilothq.com/hc/en-us/articles/206308443-Action-AB-Split. We’re actively reviewing your feedback on further AB testing features. Thanks for all of your input.
An error occurred while saving the comment Phil supported this idea ·
Great feature. 2 elements to this: A/B testing of subject lines sent to group (20% usually) of full send - remainder automatically sent based on winner after x hours.
Then as Andy describes, a deeper behavioral A/B test of content based on actions post-open on specific pages.
Thanks!